Kao’s MyKirei Website

MyKirei by Kao, is a new line of hair and body products from the parent-company of brands like John Frieda, Jergens, and Bioré. Capitalizing on Japanese culture, Kao is bringing a radically new level of care to the personal care category with the launch of MyKirei, a comprehensive collection of products founded on the belief that caring for ourselves, our society and the world around us makes life more beautiful.

My Role

Product Design Direction and oversight, UX/UI Design, Digital Strategy, Rapid Interactive Prototyping, aligned stakeholders on website goals, Information Architecture, presented designs to leadership teams at key milestones, QA, and created digital design guidelines.

Client

Kao, MyKirei / Case Agency

Designing a Site for Scalable Growth. Mobile First.

Designing and planning a framework for expandable long-term growth was an important pillar as more products will be rolling out post-launch. End results: created a best-in-class digital commerce and lifestyle experience for Kao’s new Japanese brand that encompasses a growing family of verticals and introduces Kao’s audience to a new line with opportunities throughout for rich brand storytelling. Each page highlights the brand’s values, such as transparency and sustainability, and showcases editorial content while still reinforcing e-commerce.

The look and feel of the site is inspired by the brand ethos: simplicity is beauty, cleanliness is honored, order and harmony bring delight and respecting others and the world around you is innate. Embracing white space, intertwining subtle animated illustrations throughout and keeping the overall look minimal but elevated.