LAUREN CONRAD BEAUTY
Lauren Conrad, a beauty, fashion, and lifestyle influencer, wanted to create a clean beauty and skincare brand that was environmentally-friendly, ethically sourced, and vegan.
A best-in-class digital commerce and beauty experience for Lauren Conrad Beauty that encompasses a growing family of products. The brand was made from her desire for eco-friendly beauty products with clean ingredients that make you look great and feel confident. Details of the brand were inspired by southern California’s coastal charm, drawing references from elements such as the painterly ocean horizons.
My Role
Product Design Direction, Digital Strategy, Information Architecture, lead a team of designers, and conducted QA.
This was a collaboration with an outside development agency, a Shopify partner, Lauren and her team, to my digital design team.
Client
Lauren Conrad Beauty / Agency: Case
An online shopping experience that’s frictionless.
When names like Lauren Conrad launch new, DTC ventures, they need robust online stores that promise infinite scalability.
HOMEPAGE
Product Detail Page (PDP)
Mobile-first user experience
Wireframes
HOMEPAGE
PRODUCT DETAIL PAGE
PRODUCT LISTING PAGE
When more categories are ready
Sitemap
For a growing family of categories
Styles
Global elements
ICONS
TYPOGRAPHY
Lauren Conrad Co.
A best-in-class digital commerce and lifestyle experience that elevates Lauren Conrad as a flagship brand that encompasses a growing family of verticals.
