Resume

Experience

Director, experience design
FCB Health, aN INTERPUBLIC GROUP | IPG AGENCY

January 2022–Present
New York, NY

FCB Health (an Interpublic Group | IPG agency) is one of the world’s most award-winning global advertising agencies, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals.

• I’m a Director of Experience Design focusing on user-centered design

• Lead a multidisciplinary team specializing in product design, interaction design and user experience design

CREATIVE DIRECTOR, DIGITAL
MEREDITH PAHOULIS DESIGN

May 2020–January 2022
New York, NY

• Offered creative direction and design for advertising agencies, interactive agencies, design studios, in-house teams and startups

ASSOCIATE CREATIVE DIRECTOR, DIGITAL
CASE Agency

August 2019–April 2020
New York, NY

CASE is an integrated branding and advertising agency built for the digital world focusing on branding, e-commerce and campaigns for luxury beauty, lifestyle and wellness brands.

• Selected accounts I worked on: Rare Beauty by Selena Gomez, Lauren Conrad Beauty, Bare Minerals (Shiseido), Young Living, Kao’s new sustainable line MyKirei and Surya Spa

• Led and oversaw the agency’s digital creative design team made up of full-time senior designers, a digital project manager, freelancers and design interns

• Led the creation of engaging digital experiences on multiple accounts (e-commerce and branding websites)

• Directed and designed in this role

• Managed relationships with outside development agencies and partners

• Established strategy phases on digital projects

• Led design review presentations with clients

• Ran internal design reviews with designers, partners of the agency, and account teams

• Designed and oversaw end-to-end digital projects (from wireframes, look and feel, to production and build)

• Oversaw all digital project timelines and ensured deadlines were met

• Established best practices and workflows for all digital projects

• Assisted the new business team with calls, defining project scopes, creating project budgets and timelines

• Provided art direction on site at photoshoots

ART DIRECTOR / Senior Designer
Digitas North America, a Publicis Groupe agency

December 2018–April 2019
New York, NY

Digitas is a global marketing and technology agency that transforms businesses for the digital age with experts in data, strategy, creative, media, and tech working seamlessly across capabilities. Digitas operates in over 25 countries across six continents and is part of Publicis.

• Designed at Digitas North America, in the NY offices on the American Express account for Global Merchant Services (GMS) and Global Corporate Services (GCS)

• Acted as primary Art Director and Lead Designer on a variety of projects in collaboration with copywriter partners

• Collaborated with clients and internal teams, including strategists, creative directors, account directors, project managers and developers to create compelling B2B and B2C designs for AMEX’s senior marketing managers

• Presented designs to clients both in person and over video multiple times a week

• Attended daily kick offs, planning and briefing meetings

• Established best practices and workflows for all digital projects

DIGITAL ART DIRECTOR
Lincoln Center for the Performing Arts

December 2015–October 2018
New York, NY

Lincoln Center is the world’s leading presenter of performing arts. LC Digital was focused on developing one of a kind, unique consumer experiences online, on mobile devices and physically across a 16-acre campus in Manhattan.

• Responsible for website and mobile app design (Art Direction, UI/UX design) including developing new digital experiences while evolving and strengthening the ones already in place

• Re-designed Lincoln Center’s eight programmatic festival websites (Great Performers, Mostly Mozart, Out of Doors, Midsummer Night Swing, American Songbook, White Light Festival, and Big Umbrella Festival) based on a newly templated system resulting in faster build time, modular thinking, and one CMS allowing for more flexibility and usability

• Created wireframes, designs and interactive prototypes for a variety of desktop and mobile websites while working with photography and illustrations from hired talent, including app design

• Presented design work to internal stakeholders and worked on a team with creative directors, designers, developers and project managers

• Conducted research such as competitive analysis and usability tests and presented findings to leadership

SENIOR DESIGNER
The United Nations, OCHA (Office for the Coordination of Humanitarian Affairs)

November 2014–December 2015
New York, NY (United Nations Secretariat Building)

OCHA is responsible for bringing together humanitarian actors to ensure rapid responses to global armed conflicts and natural disaster emergencies.

• Oversaw creative for campaign websites

• Designed microsites for The Global Humanitarian Appeal 2015, a consolidated appeal for $18.8 billion to help at least 74.9 million people affected by disaster and conflict in 22 countries and for World Humanitarian Data and Trends 2014 which presented country-level data and trend analysis about humanitarian crises and assistance

• Worked closely with journalists, filmmakers and producers who frequently went on mission to conflict countries. Worked with their footage for our digital designed products and campaign work

• Designed infographics, data visualization and annual reports

• Lead creative on the Syria Team and World Humanitarian Day 2015

• Art directed and designed the full report for Kingdom of Saudi Arabia, a $500 Million Fund to Iraq, and oversaw the Arabic version, both were delivered to the Government of Saudi Arabia (Riyadh, Saudi Mission to the UN in New York and Geneva, Saudi Embassy in Washington, DC). It was also shared with Member States in New York and heads of agencies at global level

• Worked with the social media team to visualize content while maintaining a consistent quality and branding of communication products across all media channels

• Built an environment of multidisciplinary collaboration and creative problem solving in a very fast paced deadline driven department

• Supported daily design services for the Digital Department within the Communications Services Branch, Central Emergency Response Fund and Funding Coordination Section

Creative director and Designer
Meredith Pahoulis Design

July 2013–December 2015
New York, NY

Clients included The Metropolitan Museum of Art, Macy’s, The United Nations, The New Humanitarian in Geneva (formerly IRIN News), Penguin Random House, Riverhead Books, G.P. Putnam’s Sons, and Oxford University Press.

• Lead Designer for the Educational Programs Department which included the Family and Teen Program at the MET Museum

• Designed catalogs and covers including a African Art permanent collection catalog for children

• Designed on Macy’s Fashion Team along with the VP Global Fashion Director on a 200 page lookbook for Macy’s buyers showcasing trend forecasting for Women’s Spring 2015 collections

• Designed fiction and non-fiction book covers for Penguin Random House

ART DIRECTOR OF ADVERTISING
Penguin Random House, Knopf Doubleday Publishing Group, Bertelsmann

October 2011–July 2013
New York, NY

Penguin Random House is the world’s leading trade book publisher, comprised of nearly 250 imprints and brands on five continents, with more than 15,000 new titles and 800 million print, audio and e-books sold annually.

• Lead creative for top ad campaigns that used a wide range of touchpoints including TV, online, mobile, OOH, print, and social marketing for Knopf's best-selling books

• 360 degree marketing campaigns featured on social media

• Developed all phases of creative projects from concept to execution 

• Selected advertising campaigns I art directed and designed:
  EL James’ 50 Shades of Grey (advertising design helped sell 100 million copies worldwide), Dan Brown’s The Da Vinci Code, Stieg Larsson’s crime series: The Girl With A Dragon Tattoo, Bill Clinton’s memoir My Life, Justice Sonia Sotomayor’s memoir My Beloved World, including campaigns for Haruki Murakami, Toni Morrison, Sheryl Sandberg, Chuck Palahniuk, Carl Hiassen, among others

• Designed a diverse range of media including online ads; Reading Group Guides for Knopf, Doubleday, Pantheon, Vintage, Anchor, Schocken, and Everyman’s Library, book covers, taxi cab ads; in-store riser displays for Barnes and Noble and independent book stores; posters; covers for Advance Reader Copies; ads for The New York Times, The New Yorker, Entertainment Weekly, New York Magazine, Los Angeles Times, The New York Review of Books, The Atlantic and Maxim

• Managed and supervised a team of in-house designers, conducted performance reviews, hired and directed freelancers

• Worked closely with Creative Directors, Advertising Directors, Editorial and Production staff

• Effectively managed multiple projects simultaneously

SENIOR DESIGNER
Penguin Random House, Knopf Doubleday Publishing Group, Bertelsmann

October 2003–October 2011
New York, NY

• Designed marketing and promotional materials for Knopf Doubleday (which includes: Knopf, Doubleday, Pantheon, Schocken, Vintage, Anchor, Vintage Español, Nan A. Talese, and Everyman’s Library) online ads, out of home and print, approximately 300 projects per year for a full list of Knopf titles including microsites for Andrew Vachss and Camille Paglia’s books

• Designed book covers

FREELANCE DESIGNER
MgMGold CommunicationS (ad agency)

Summer 2003
New York, NY

• Designed comps for cosmetic advertisements promoting Sally Hansen’s new beauty product, Revolutionary Airbrush Makeup, which served as a new business pitch

• Worked on design concepts with President, Executive Creative Director and Art Directors

• Wrote marketing material and business proposals

Volunteering

AIGA NY

• Chosen as a mentor for the 2024 AIGA NY Mentorship Program Cohort. The mentorship program is committed to nurturing a vibrant community of designers dedicated to growth. Through the AIGA mentorship program, we champion self-confidence, unlock potential, and inspire mentees to embrace leadership roles on their career journey

Active member of

• AIGA (The American Institute of Graphic Artists)

• IxDA (The Interaction Design Association)

• ADC (The Art Directors Club/The One Club for Creativity)

• MoMA (The Museum of Modern Art)

• Whitney Museum of American Art

• The Metropolitan Museum of Art

• Dream Team Collaborator and Designer at Blurb

• Guest lecturer for New York University’s Masters of Publishing