Work Experience
Executive Director, Experience Design
January 2025–PresentNew York, NY
- Lead UI/UX design integration for Chase’s Centralized Wallet Services within the JPMC app—unifying design across commerce and 10+ banking payment products through a scalable system designed to extend across all banking products, supporting multiple payment methods on a platform serving 250M+ customers and $6T in annual transaction volume.
- Drive zero-to-one product design strategy for new payments platforms and features—simplifying and elevating how customers pay across digital and commerce experiences.
- Partner with Product and Engineering to shape customer experience strategy, define the innovation roadmap, and drive platform evolution.
- Lead and mentor a team of designers focused on commerce and payments products.
Director of Product Design, Experience Design
FCB Health New York, an Interpublic Group | IPG Health agency (now part of Omnicom)
January 2022–August 2024New York, NY
- Led, scaled, mentored, and promoted a high-performing team of 16+ Product Design Leads and Designers across all levels—including managers—driving stronger cross-functional partnerships, elevated design quality, and successful product launches.
- Drove end-to-end experience design lifecycle across 18+ multi-million-dollar accounts including Pfizer, GSK, and Novartis—from discovery and strategy through design execution and launch—a highlight: leading Pfizer’s PAXLOVID DTC and HCP websites—a first-in-market antiviral in the COVID-19 space—from EUA through FDA approval, driving 6.5M+ visits shortly after launch.
- Established and refined design processes and meeting cadences to drive alignment, consistency, and efficiency across a complex, fast-moving agency environment.
- Partnered cross-functionally with Engineering, Branding, Analytics, and Digital Accessibility to deliver cohesive, high-impact digital experiences.
Director of Product Design
May 2020–January 2022New York, NY
- Led product design and creative direction for ad agencies and design firms.
Associate Creative Director, Digital, Product Design
August 2019–April 2020New York, NY
- Led end-to-end product design and strategy for the agency’s brands including Rare Beauty by Selena Gomez and Bare Minerals (Shiseido).
- Served as lead creative on Rare Beauty’s ecommerce website launch—driving product design direction, UX/UI, digital strategy, rapid prototyping, and information architecture for a best-in-class commerce and content experience.
- Led a team of senior designers, project managers, freelancers, and interns across all accounts.
- Oversaw scopes, budgets, photoshoot direction, client reviews, and new business initiatives.
Art Director / Senior Designer
Digitas North America, a Publicis Groupe agency
December 2018–April 2019New York, NY
- Led design for American Express across Global Merchant Services and Global Corporate Services—delivering high-impact B2B and B2C digital experiences across multiple touchpoints, leading client presentations and design reviews in close collaboration with strategists, copywriters, and engineers.
- Designed within AMEX’s branded design system—leveraging their illustration framework, icon library, and brand standards to create cohesive, on-brand experiences for merchants, businesses, and cardholders.
Digital Design Director, Product Design
Lincoln Center for the Performing Arts
December 2015–October 2018New York, NY
- Redesigned eight festival websites with a scalable, templated design system—accelerating build times, increasing CMS efficiency, and elevating the digital experience for 5M annual visitors.
- Led design for the Lincoln Center iOS app—enabling mobile ticketing, seat upgrades, drink pre-ordering, and venue wayfinding, elevating the ecommerce customer experience from purchase through performance.
- Partnered cross-functionally with senior stakeholders, creative directors, UX architects, developers, and PMs to deliver cohesive digital experiences across the organization.
Senior Designer
United Nations, OCHA (Office for the Coordination of Humanitarian Affairs)
November 2014–December 2015New York, NY (United Nations Secretariat Building)
- Led design and creative direction for high-impact humanitarian digital projects including microsites for The Global Humanitarian Appeal and World Humanitarian Data and Trends.
- Served as creative lead for the Syria Team—spearheading the #WhatDoesItTake awareness campaign marking the fifth year of conflict, engaging 60+ high-profile public figures and UN leadership including Secretary General Ban Ki-Moon, amplifying awareness of Syria’s humanitarian crisis and contributing to a $3.8B humanitarian pledging conference in Kuwait.
- Collaborated with journalists, filmmakers, and producers to integrate mission footage from conflict zones and disaster areas into digital products and campaigns.
- Art directed and designed the $500M Saudi Fund to Iraq report and its Arabic version, produced for Saudi Arabia’s government, diplomatic missions, and global agencies.
Creative Director
July 2013–November 2014New York, NY
- Led creative direction and design for clients including The Metropolitan Museum of Art, Macy’s, The New Humanitarian, and Penguin Random House.
Art Director of Advertising (Promoted)
Penguin Random House, Knopf Doubleday Publishing Group, Bertelsmann
October 2011–July 2013New York, NY
- Led design for top ad campaigns across digital, TV, out-of-home, and social media for Knopf’s bestsellers including 50 Shades of Grey, The Da Vinci Code, and works by Bill Clinton, Toni Morrison, and Haruki Murakami.
- Managed a team of designers across 300+ projects annually.
Senior Designer
Penguin Random House, Knopf Doubleday Publishing Group, Bertelsmann
October 2003–October 2011New York, NY
Expertise
Experience Design Leadership, Product Strategy and Vision, Zero-to-One Design Strategy, Design Thinking, Design Systems, UI/UX Design, Interaction Design, Web Accessibility, Creative Direction, Design Management, Team Building and Scaling, Cross-functional Leadership, Emerging Design Trends, Photography
Selected Tools
Figma, Adobe Creative Suite, Claude, ChatGPT, Gemini, Copilot, Neurons AI, Jira, Monday, Notion, Workfront, Trello, Basecamp, Google Analytics, Stark, Miro, Mural
Industries
Banking and Financial Services, Fintech, Pharma and Healthcare, Beauty, Media and Entertainment, Human Rights, Art and Design
Education
University of Massachusetts Amherst
Bachelor of Fine Arts (BFA) in Graphic Design
Amherst, MA
- Bachelor of Fine Arts, Graphic Design
- Minor: Art History
Studio Art Centers International, College of Art and Design
Florence, Italy
- Design & Advertising—Program Abroad
Certificates
Making Sense of Shaders and Motion | Figma
- Hands-on workshop on generating shader fills and effects with the Figma agent and bringing them to life with Figma Motion, followed by Builder Night at Figma HQ in NYC with Figma’s design and engineering leaders. My design experimentation was featured in Afterimage, Figma’s community showcase at ARTECHOUSE NYC, an immersive digital art and experiential space. The animated piece brought my original photography to life through shader effects, motion, and glass effects.
Generating Plugins and Working with Skills | Figma
- Hands-on workshop on generating plugins to expand creative expression and using skills—reusable instructions for AI—to prompt the Figma agent more effectively and consistently.
AI Agents in Figma with Claude Code, Memorisely
- Explored how AI agents are reshaping the design-to-development workflow through hands-on work with Claude Code and Figma MCP, generating, editing, and iterating on interfaces directly in Figma. Focused on the canvas as a shared space between design and code—accelerating exploration, comparing variations, and refining AI-generated outputs at scale.
Claude Design: AI Prototyping with Design Systems, Memorisely
- Hands-on workshop on building design systems and turning them into testable product features using AI in Claude Design.
Figma Masterclass | Noble Desktop
- Intensive 18-hour hands-on training combining Figma Bootcamp and Figma Advanced.
Level Up with Figma with Joey Banks | Maven
- 34 in-depth lessons with live sessions taught by Joey Banks.
Foundations of User Experience (UX) Design | Google
- 19 hours of coursework on UX concepts, user-centered design, accessibility, and equity-focused design.
- 9 hours of coursework on AI concepts, tools, techniques, and ethical considerations.
Introduction to Responsible AI | Google
- Key principles for developing AI responsibly, including ethics and bias mitigation.
Volunteering
Mentor
February 2024–PresentNew York, NY
AIGA is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. Its mission is championing the future of design for all.
- Selected as a Product Design Mentor for the AIGA NY Mentorship Program, supporting mentees in career growth, confidence-building, and leadership development.
Affiliations
- AIGA
- IxDA (The Interaction Design Association)
- The One Club for Creativity
- MoMA (The Museum of Modern Art)
- Whitney Museum of American Art
- Cooper Hewitt
- The Metropolitan Museum of Art