Lincolncenter.org Website Updates
I worked on a variety of design updates for LincolnCenter.org’s website featuring a refreshed Calendar Page with an improved use of filters, new Genre Pages, a revised Homepage and new Lincoln Center Tour Show Pages solving for multiple dates and improved ease of use. These updates offer culture lovers a much more curated and editorial experience to navigate events, performances and artists. They helped the organization be viewed as relevant and accessible to a millennial audience as well without alienating their loyal patrons.
My Role
Art Direction, UX/UI Design, Rapid Interactive Prototyping, aligned stakeholders on website goals, Information Architecture, presented designs to leadership teams at key milestones, QA, and created digital design guidelines.
Client
Lincoln Center for the Performing Arts
GENRE PAGE RE-DESIGN
Below are examples of a revised Genre Page, in this case, Dance at Lincoln Center. I explored utilizing the space better. I’ve introduced a right rail which includes various modules that can be turned on or off such as a ad for the Lincoln Center core iOS app, a music playlist and featured relevant articles bringing users to The Score, an insiders guide to the performing arts at Lincoln Center. I’ve also included a weekly calendar at the top of the right rail where users can easily tab through to see what’s going on that particular week. The various states are shown.
Below is a revised homepage for Lincolncenter.org
Tour Page
Below is an example of a Lincoln Center Tour Page. Tours are Lincoln Center are very popular, home to 11 of the world’s most prestigious cultural organizations, including the New York Philharmonic, New York City Ballet, Metropolitan Opera, Chamber Music Society, Lincoln Center Theater, Jazz at Lincoln Center, and more. People come from the world over to experience every genre of the performing arts in one place. There are 6 different kinds of tours ranging from a Grand Tour to an Art and Architecture Tours. There are a lot of dates and times available for each tour and before these new designs there wasn’t an easy way for users to digest all of this information. Here, I’ve solved for multiple dates spanning the course of the months these are occurring.
