Lincoln Center: Venue Sales Website
Lincoln Center is the world’s leading performing arts center, uniting on one campus across 16 urban acres in Manhattan. The Venue Sales Team manages all rentals of the organization including two world-famous concert halls and several indoor and outdoor event spaces for concerts, galas, product launches, upfronts, movie premieres and more. They wanted a newly re-designed website so visitors and potential renters could easily surface content and information both quickly and intuitively while showcasing the stellar exteriors and interiors of each venue for rent.
This newly designed responsive site now showcases the venues available to rent in a much more elegant way and streamlines features. The site now acts as an interactive portfolio of the spaces. There’s now a filtering system allowing users to view venues based on event type and number of attendees. An Instagram aggregation page now brings together updates and posts while curating them in one place. A new secure sign-in for clients has been incorporated and FAQ information is now much more inviting and organic. I worked on wireframes, visual design and interactive clickable prototypes for both desktop and mobile.
My Role
Art Direction, UX/UI Design, Digital Strategy, Rapid Interactive Prototyping, Social Media Design, aligned stakeholders on website goals, Information Architecture, presented designs to leadership teams at key milestones, QA, and created digital design guidelines.
Client
Lincoln Center for the Performing Arts
SITE AUDIT
Before I started wireframes and visual design sprints, I worked on an audit and mapped out a page flow (seen below) of the existing site to take a deeper dive into what was necessary to improve and streamline.
