Digital Art Director and Designer living and working in New York City. Focused on the digital space and exploring all it has to offer. Extensive experience designing for small, medium and large businesses, agencies and brands.
From conceptualizing, designing and prototyping digital products to curating brand experiences. From art directing photoshoots to social media content, I am all about approaching problems from the user and consumer point of view and crafting solutions that combine brand value, experience design and technology.
Strength in leading a creative team through a variety of projects across all platforms in digital, UI/UX responsive design and print. Skilled in hiring, training, supervising and mentoring talent. Offers strategic thinking for marketing advertising initiatives.
Expert in Adobe Creative Cloud (CC), Sketch, InVision, wireframing and rapid prototyping.
Art Direction, Branding, Graphic Design, UI/UX Design, Web/Mobile Design, Identity Design, Product Design, Advertising, Concept Design, 360 Degree Branding
Lincoln Center is the world’s leading presenter of performing arts. LC Digital is focused on developing one of a kind, unique consumer experiences online, on mobile devices and physically across a 16-acre campus in Manhattan.
Responsible for website and mobile app design (art direction, UI/UX design) including developing new digital experiences while evolving and strengthening the ones already in place
Re-designed Lincoln Center’s eight programmatic festival websites (Great Performers, Mostly Mozart, Out of Doors, Midsummer Night Swing, American Songbook, White Light Festival, and Big Umbrella Festival) based on a newly templated system resulting in faster build time, modular thinking, and one CMS allowing for more flexibility and usability
Created wireframes, designs and interactive prototypes for desktop and mobile websites while working with photography and illustrations from hired talent, including app design updates
Presented design work to internal stakeholders and worked on a team with creative directors, designers, developers and project managers
Conducted research such as competitive analysis and usability tests and presented findings to leadership
OCHA is responsible for bringing together humanitarian actors to ensure rapid responses to global armed conflicts and natural disaster emergencies.
Oversaw creative for websites on a wide range of projects
Designed microsites for The Global Humanitarian Appeal 2015, a consolidated appeal for $18.8 billion to help at least 74.9 million people affected by disaster and conflict in 22 countries and for World Humanitarian Data and Trends 2014 which presented country-level data and trend analysis about humanitarian crises and assistance
Worked closely with journalists, filmmakers and producers who frequently went on mission to conflict countries. Worked with their footage for our digital designed products and campaign work
Designed infographics, data visualization and annual reports
Lead creative on the Syria Team and World Humanitarian Day 2015
Art directed and designed the full report for Kingdom of Saudi Arabia, a $500 Million Fund to Iraq, and oversaw the Arabic version, both were delivered to the Government of Saudi Arabia (Riyadh, Saudi Mission to the UN in New York and Geneva, Saudi Embassy in Washington, DC). It was also shared with Member States in New York and heads of agencies at global level
Worked with the social media team to visualize content while maintaining a consistent quality and branding of communication products across all media channels
Built an environment of multidisciplinary collaboration and creative problem solving in a very fast paced deadline driven department
Supported daily design services for the Digital Department within the Communications Services Branch, Central Emergency Response Fund and Funding Coordination Section
Clients included The Metropolitan Museum of Art, Macy’s, The United Nations, IRIN News in Geneva, Penguin Random House, Riverhead Books, G.P. Putnam’s Sons, and Oxford University Press.
Lead Designer for the Educational Programs Department which included the Family and Teen Program at the MET Museum. Designed catalogs and covers including a African Art permanent collection catalog for children
Designed on Macy’s Fashion Team along with the VP Global Fashion Director on a 200+ page slide presentation for Macy’s buyers showcasing trend forecasting for Women’s Spring 2015 collections
Designed fiction and non-fiction book covers for Penguin Random House
Penguin Random House is the world’s leading trade book publisher, comprised of nearly 250 imprints and brands on five continents, with more than 15,000 new titles and 800 million print, audio and e-books sold annually.
Art directed and designed digital promotional materials for a full list of Knopf best-selling, high profile titles, including outdoor and print. 360 degree marketing campaigns featured on social media
Developed all phases of creative projects from concept to execution
Selected advertising campaigns I art directed and designed:
EL James’ 50 Shades of Grey (advertising design helped sell over 70 million copies worldwide), Dan Brown’s The Da Vinci Code, Stieg Larsson’s crime series: The Girl With A Dragon Tattoo, Bill Clinton’s memoir My Life, Justice Sonia Sotomayor’s memoir My Beloved World, including campaigns for Haruki Murakami, Toni Morrison, Chuck Palahniuk, Carl Hiassen, among others
Designed a diverse range of media including online ads; Reading Group Guides for Knopf, Doubleday, Pantheon, Vintage, Anchor, Schocken, and Everyman’s Library, book covers, taxi cab ads; in-store riser displays for Barnes and Noble and independent book stores; posters; covers for Advance Reader Copies; ads for The New York Times, The New Yorker, Entertainment Weekly, New York Magazine, Los Angeles Times, The New York Review of Books, The Atlantic and Maxim
Managed and supervised a team of in-house designers, conducted performance reviews, hired and directed freelancers
Worked closely with Creative Directors, Advertising Directors, Editorial and Production staff
Effectively managed multiple projects simultaneously
Designed marketing and promotional materials for online, outdoor and print, approximately 300 a year, for a full list of Knopf titles including microsites for Andrew Vachss and Camille Paglia’s books
Designed book covers
Designed comps for cosmetic advertisements promoting Sally Hansen’s new beauty product, Revolutionary Airbrush Makeup, which served as a new business pitch
Worked on design concepts with President, Executive Creative Director and Art Directors
Wrote marketing material and business proposals
Fluent and expert level in Adobe CC (Creative Cloud)
Wireframing and Prototyping: Sketch, InVision
Microsoft Office, Keynote
Basic knowledge of HTML and CSS
BFA in Graphic Design
Major: Graphic Design
Minor: Art History
Completed courses intensive courses in Adobe After Effects, Flash, Dreamweaver and Web Development
Completed courses in Advanced Illustrator, and attended web design seminars
Earned 15 Graphic Design, Studio Art and Art History credits
Studied at Paolo Bulletti Design Firm
Attended The Venice Biennale lectures, workshops and exhibitions
Active member of AIGA (The American Institute of Graphic Artists), IxDA (The Interaction Design
Association), ADC (The Art Directors Club/The One Club for Creativity), MoMA (The Museum of Modern Art), Whitney Museum of American Art and The Metropolitan Museum of Art
Dream Team Collaborator and Designer at Blurb
Guest lecturer for New York University’s Masters of Publishing program where I presented a two hour lecture on my role as Art Director at Random House