As we started the process of streamlining the sites into our new template system we wanted each festival be able to maintain it’s own brand. We now provide an area at the very top of each website allowing for custom photography or illustration. The colors of the sub-navigation, call-to-action buttons and inline links are picked to compliment the chosen artwork. Homepages: featuring customizable modules that can be turned on or off such as marketing messages, video/photo carousels, and genre filters.
Below, is an example of a Show Page for Great Performers with many of the modules turned on, including a right rail filled with links to download program notes, blocks for suggested shows, and an Lincoln Center App ad to name a few.