While streamlining all eight sites into the new templated system it was very important to have each festival be able to maintain it’s own brand. Now, there’s an area provided at the very top of each website allowing for custom photography or illustration for each season. The colors of the sub-navigation, call-to-action buttons and inline links are picked to compliment the chosen artwork. These are homepages featuring customizable modules that can be turned on or off such as marketing messages, video/photo carousels, and genre filters.
Below are examples of what a Show Page looks like with many of the modules turned on, including a right rail filled with links to download program notes, blocks for suggested shows, and an Lincoln Center App ad to name a few. A calendar page with a filter system in the left rail below a mini-monthly calendar.
Weather can sometimes play a role in our start times of shows, especially in the summer months for our outdoor spaces. I designed weather widgets that show up when a thunderstorm, for example as seen below, may cause a delay or a cancelation. Users can then close it and the icon lives in the navigation where they can open it again.
Buy a Pass and Save page for Midsummer Night Swing 2018. I created illustrative collages with the season art.